How It Works
Most Technology providers we’ve worked with share a common trait: they invest heavily in product development but little in marketingWhile this might be standard when starting to develop your product, once you need to capture market share that onboard new customers, investment in Marketing function and Sales becomes a priority. Discover our CMO as a Service model and how we can help you integrate marketing functions with a specialized program and team to emerging tech providers at this critical stage.
“We closed a new client in 2 months, with our sales cycle being about 6 months.”
Inma Fernandez, CMO at Velneo
The Technology providers needs of technology providers during their most critical growth phases, focusing on business and sales. Find out what it's like to work with Tech To Mars. Download the Velneo success story.
FUNDAMENTALS
Create a Differentiating Message and Positioning
In this phase, we will define, from the perspective of the target clients, your needs and pain points, how they make decisions, who is part of the buying committee, and how we can create consensus within it. All of this while considering competitors, comparing solutions, and crafting differential messages. These messages will be deployed through the channels that can most effectively influence the client’s buying process.
Positioning
Craft a customer-oriented message and differentiation, that highlights ROI.
Messaging
Align your messages with the needs and pain points of your target market.
Branding
Transform and modernize your image to meet the quality standards your clients expect.
CONVERSION
Generate Leads Through High-Impact Channels
We won't just work on acquiring new logos; we'll also create campaigns that foster growth opportunities within existing accounts and enhance client retention. We’ll produce valuable content in the highest-performing channels, ensuring continuity and agility in sales process. This content will assist Tech Buyer’s purchasing process in their work, create consensus within the decision-making committee, and manage change.
Outbound Lead Generation
Schedule meetings directly with your target clients. Get meetings sent straight to your inbox.
Inbound Lead Generation
Create content and collateral to transform your website into a lead generation agencies.
Digital Positioning
Enhance your website's visibility on major search engines with top SEO strategies.
ENABLEMENT
Develop Strategies Aligned with the Tech Buyer’s Purchasing Process
The technology involves a willingness to change. Technology providers require three levels of enablement to drive this change: sales enablement that builds confidence in your sales team, buyer enablement that fosters trust in the client’s buying process, and change enablement that allows the Tech Buyer’s purchasing process to justify and secure a smooth transition.
Voice of the Customer
Generate «social proofs» hat allow your clients to get to know you and make informed decisions.
Channel Strategy and Program
Define your channel strategy with a partner program to scale your indirect sales.
Sales Process
Define your sales process by aligning and creating resources that support your sales efforts.
REPRESENTATION
We Are Part of Your Team and Represent You
The Tech Buyers spend only 17% of their time interacting with tech providers. The decision-making committee often turns to conversations with internal colleagues, other industry representatives, partners, the press, or independent third parties such us Gartner. Your company’s presence in these channels is crucial to align with your potential client’s buying process and reduce the chances of drop-off.
Strategy and Planning
We define a proactive go-to-market strategy aligned with your corporate objectives.
Analyst Relations
Connect with independent market analysts to create visibility and recognition.
Third-Party Management
We become part of your team, managing your team and vendors.
READY FOR LIFTOFF?
Get Your Ticket To Mars And Start Your Journey With Tech To Mars
You’re just one step away from transforming your business. With Tech To Mars, you have the tools and support you need to conquer new horizons and achieve your goals. Our team of experts is ready to help you propel your company toward success. Fill out the contact form, and one of our specialists will get in touch with you as soon as possible.